Grange Co-op | Commercial

Project Details

About:

The 90th Anniversary campaign became more than just a series of commercials—it became a celebration of The Grange Co-op’s place in Southern Oregon’s heart and soul. Through our work, we helped tell the story of an iconic institution that has stood the test of time, adapted to new challenges, and remained dedicated to the well-being of its customers.

For Nick Alexander Films, it was an honor to partner with such a meaningful business on this significant occasion. As The Grange Co-op moves into its next 90 years, it’s clear that it will continue to thrive as the best go-to store in Oregon—because of its unwavering dedication to community, quality, and service. And we couldn’t be more proud to have been a part of telling that story.

Challenge: When Nick Alexander Films was tasked with creating commercials to celebrate the 90th anniversary of The Grange Co-op in Medford, we were excited about the opportunity to capture the essence of this beloved institution. However, there was a unique challenge we faced from the outset: how to effectively showcase the vast array of services and products the Grange Co-op offers—without overwhelming our audience or losing sight of the personal, community-focused story we wanted to tell.

Outcome: The end result was a series of commercials that not only celebrated the Grange Co-op’s 90th anniversary but also highlighted its vast array of services and products in a way that felt cohesive, human, and true to its community roots. Customers saw the co-op as more than just a store; they saw it as a trusted partner in their everyday lives, whether they were caring for a garden, a pet, or a farm. The commercials encapsulated the heart of the Grange Co-op mission: to provide expert service, high-quality products, and a sense of belonging to everyone who walks through its doors.